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Brand Value

With more than 40 years of investment in building up the brand, Tigre reigns as absolute leader in the building segment and is one of the most known and valuable brands in the country. The brand asset value corresponds to around 40% of the value of the company, according to research from Interbrand / Financial Times.

The brand strength and product quality Tigre offers gave rise to one of the attributes most recognized by the market: reliability.

The Tigre brand is the most remembered and preferred by consumers, a result of its continual investment in marketing and of efficient and well-placed strategies.

Tigre Brand Value
Tigre Search 2010 Top Of Mind
Building Infrastructure Irrigation Industry